The definitive guide to optimizing your content for AI-powered search engines and generative AI tools.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing content to appear in AI-generated responses from tools like ChatGPT, Claude, and Perplexity.
Key GEO Strategies
- Structured data implementation
- Clear, authoritative content
- FAQ-style formatting
- Citation-friendly sources
- Technical accuracy
Why GEO Matters for Business
As AI search becomes mainstream, businesses need to ensure their content is discoverable and citable by AI systems.